9A- Testing the Hypothesis, Part 2

Interviews:

1.       29 year old Mother of two children (5 year old and one month old)

Learned that:

-She is aware of obnoxious employees that do not give people space while shopping

-She does not face this problem because she does not visit shopping malls or places of retail

-She orders groceries through Publix online, buys clothing online (for her, her husband, and her children), and any other necessities through Amazon Prime

-She says with children it is most convenient and least stressful to have everything shipped to her house

2.       Sales Associate at OrangeTheory Fitness (24 year old Male)

Learned that:

-He knows annoying employees exist because sometimes the clients within the gym get frustrated with him when he is promoting membership deals and friend referrals to the current members

-He doesn’t encounter annoying employees himself

-He says his perspective is always in the zone of “completing a sale”, therefore when he shops, he feels the employees are doing their job and are not a burden to him

3.       38 year old Father of two children ( 3 and 5 year old)

Learned that:

-He says he hears from his friends how irritating shopping can be because of the pushy employees working in all kinds of stores

-He says he does not have to deal with this because his mother in law is the one who goes grocery shopping for him, his wife, and two kids

-He also added that he has never been the type to shop because of how big the crowds are, therefore, his wife does all the clothing shopping for the children and whenever he needs something he uses his Amazon Prime membership

4.       62 Year old Lawyer

Learned that:

-He says he has heard horror stories about frustrating employees from his secretaries

-He says he never comes across this because he is not the one who shops for himself or his family

-He says he hired a personal shopper years ago who makes trips to places when he or his wife needs them

5.       34 year old Hair Salon Owner

Learned that:

-She says her friends complain about shopping being a chore now because of how annoying employees can be

-She does not encounter this issue because she has a crazy busy schedule

-She says being a business owner means she has to be present almost every minute the salon is open, she says she has very little free time and when she does she rather go to the park with her children or chill out at home, therefore she has to order everything virtually

Boundary Table

Inside the Boundary	Outside the Boundary
People who become irritated easily by overly pushy employees, employees who are disrespected by the customers they irritate	People who shop virtually, business owners that are too busy to shop in person, so they use alternative ways to shop, and people who hire their own shoppers
These people have a need for a way to shop carefree of people interrupting and causing them to have an unenjoyable time	The people do not have a need for a carefree way to shop
This need exists because employees are following the protocol and may be overly dedicated to giving exceptional customer service	These people choose to use an alternative way to shop because it is what fits their lifestyle best