ENT3003_Brianna Gregorio

Domain expert: John F. John is a manager at R.W. Rogers Company Inc. This company specializes in making accessories for stores, including display accessories and accessories for customers of the stores to use. R.W. started out as just a company that created different shopping carts for the Midwest and has expanded greatly since it opened. It was a bit hard to find John. I first had to google “shopping cart producers”, the company came up and then I had to explore through their website. The contact tab on the website was not very helpful, so I checked to see if the company had a Facebook. Through the Facebook, I was able to find a post that featured John. I contacted him by going through the websites contact form and requested for my note to be sent to him. I expect for him to be able to give me some insight on how to be innovative with shopping carts and accessories for stores. Having John in my network will allow for me to build a better understanding of cart and accessory manufac...

1.         I am a finance student that enjoys dancing and being a part of student organizations. I am a Sales Associate at OrangeTheory Fitness, where I am tasked to promote a healthy lifestyle and help increase studio membership sales. As an employee, I am told to always “close the sale, no matter how much bugging it takes,” holding this job and having to bug people has really opened my eyes to how annoyed potential members can get. Because I have been exposed to sales, I know what the employees deal with when customers get irritated. Also, I know exactly what it is to be annoyed by an employee because during my spare time I enjoy going shopping. I aspire to create a product that provides customers with the option of whether or not they want attention while in a store. This business would make my job less stressful as a sales associate and would allow me to enjoy myself while shopping. 2.         I will provide c...

Deanna Jones Bath and Body Works Store Manager Deanna is a 32-year-old and married to a man named John. Her and John have two children and a labradoodle. She says when she is not at the store she manages, she is chauffeuring her children to their sports after school. They have been playing soccer for two years. She hopes they play it throughout elementary, middle, and high school. Deanna drives a Ford Explorer because it is most convenient and comfortable for her family. She mentioned most of her family does not live in Gainesville, so having a comfy car for the family is important for road trips. Deanna’s hobbies consist of finding new self-care routines to follow, cleaning her house, shopping, and spending time with her family outside. She also elaborated on the fact that she is always reading books and articles on how to lead because she has many employees who look up to her in her store. Comparison: My avatar and I are very si...

Reflection on elevator pitch 1 feedback: I received mostly positive feedback except for the fact that I spoke very quickly and maybe tried to include too much information in my pitch. I do not find any of this feedback to be wrong and have taken it into consideration while videoing this next run of my pitch. I have tried to slow down and instead of expanding tremendously I included just what I thought would get my product across. What I changed: I have added a statistic in the beginning that I believe helps get my point across that there is a problem with pushy employees. Also, I took out a lot of my explanations out and substituted them with short statements that describe the unmet need and my solution and some details on my solution. Attached is my new elevator pitch!  Please leave feedback, I am open to all of it! https://www.youtube.com/watch?v=H9Nk7tKVVLw&feature=youtu.be

My Perspective: Passionate: I feel like I put a lot of time and genuine effort into the things I am most happy doing. Family/friend oriented: Family and close friends are very valuable to me and have been a part of my life through many different events. I feel they have shaped me and I feel most like myself when surrounded by them. Optimistic: I always choose to look at the good in situations. When someone is down I can always offer a perspective on the situation that cheers them up and allows them to see the light at the end of the tunnel. The perspectives of those closest to me: Interview 1: https://www.youtube.com/watch?v=CLe1YHFCKa8 This video is my boyfriend speaking. He believes that I have exceptional time management skills. He feels that I am very focused on getting my work done early even when I am super busy with campus involvement. He also feels that I am understanding and polite to others and that it will benefit me with future clients in the workforce. Interview 2...

Rather than interviewing individuals who are considered shoppers in stores, I will be refining my segment to those who are responsible for purchasing my system. In the last buyer behavior assignment, I got slightly carried away and interviewed a segment that would use my system, but not be the ones to buy it. My segment is now refined to be stores where employee drive and eager to make a sale causes customer to leave. Interview 1: Manager of Bath and Body Works in Gainesville, FL Alternative Evaluation - The manager feels the style of the system implemented is most important. Because the idea of a system that allows customers to choose an item that indicates whether or not they need help in a store has not been presented before, there isn’t any providers other then me. The alternative would be for the store to create an item that represents them and their products culture. How/where do they buy? - Bath and Body Works will most likely buy online and pay cash because it is a on...