ENT3003_Brianna Gregorio

1.          Tenaciousness is a competency Throughout the first half of this course, I have been able to exercise my ability to complete work ahead of time. I have some courses that take up the majority of my time, so having one course that allows me to complete assignments early makes it easier for me to plan out my schedule and get things done for other classes. 2.        Tenaciousness is also about attitude I felt like I was most likely to give up when I had to record my first elevator pitch. I felt this way because I had to record it about ten times. I knew what I had to say, and I had it memorized, but I am a perfectionist, so if I said one thing with an odd tone or tripped on a word, I made myself start over. What motivated me to keep recording myself was the comments that I had received on my earlier posts supporting my business idea. A lot of my classmates expressed they would use what I was proposing, so while record...

Grinding It Out: The Making of McDonald's by Ray Kroc 1.        When reading this biography, I was surprised most by the fact that McDonald’s began as a single restaurant in California by two brothers and an outsider stepped in and was able to expand the fast food restaurant to what it is today. What I admired most about Ray Kroc was his ability to make it through times of failure. In the biography he stated that his times as a salesman could be unstable and that he attempted certain things that fell through, like real estate and playing the piano at a local bar. I least liked that it took someone else’s business for Kroc’s entrepreneurial dreams to come true. It was quite impressive how he was able to grow McDonald’s, but it could’ve been even more impressive if McDonald’s was his idea to start with. It seems Ray Kroc experienced ample adversity and the way he handled it was by not giving up. He kept pushing in what he was doing, and it led him to bi...

Segment: Stay at home parents between the age of 30 and 40. Interview 1: Stay at home mother (34 years old) -She often experiences an encounter with an employee that results in her leaving a store -She says this happens in Macy’s, Dillard’s, and JCPenney mostly -She says it tends to be the people selling purses, jewelry, makeup, or perfume -She says she has not seen a solution to this problem, but wants to search on Google “how to avoid employees in a store” Interview 2: Stay at home father (39 years old) -He comes across employees in stores that cause him to have a mood change -He says it mostly happens in stores like Apple, T-Mobile, and the kiosks in the center promoting cologne, hair and skin treatment, and shoe cleanings -He says that sometimes he has a question before an employee approaches and just because they approached him with a pushy attitude, he begins to feel uncomfy and will refuse to ask his question -He says he has talked about this irritat...

1.        I am a finance student that enjoys dancing and being a part of student organizations. I am a Sales Associate at OrangeTheory Fitness, where I am tasked to promote a healthy lifestyle and help increase studio membership sales. As an employee, I am told to always “close the sale, no matter how much bugging it takes,” holding this job and having to bug people has really opened my eyes to how annoyed potential members can get. Because I have been exposed to sales, I know what the employees deal with when customers get irritated. Also, I know exactly what it is to be annoyed by an employee because during my spare time I enjoy going shopping. I aspire to create a product that provides customers with the option of whether or not they want attention while in a store. This business would make my job less stressful as a sales associate and would allow me to enjoy myself while shopping. 2.        I will provide custom system...

Hi everyone! Below is the link to my elevator pitch regarding irritating employees in retail environments. Hope you like it! I am open to feedback :)   https://www.youtube.com/watch?v=eYD8eajzDtg

Interviews: 1.        29 year old Mother of two children (5 year old and one month old) Learned that: -She is aware of obnoxious employees that do not give people space while shopping -She does not face this problem because she does not visit shopping malls or places of retail -She orders groceries through Publix online, buys clothing online (for her, her husband, and her children), and any other necessities through Amazon Prime -She says with children it is most convenient and least stressful to have everything shipped to her house 2.        Sales Associate at OrangeTheory Fitness (24 year old Male) Learned that: -He knows annoying employees exist because sometimes the clients within the gym get frustrated with him when he is promoting membership deals and friend referrals to the current members -He doesn’t encounter annoying employees himself -He says his perspective is always in the zone of “complet...

Problem: Individuals who visit a specific store or place within the service industry that are in need of a specific item or just wanting to browse the new products, are faced with employees who hover over them and cause them to be irritated and make the decision to no longer shop. Solution: I believe the best solution to this product is implementing systems tailored to each store type. For example, in grocery stores customers would have the option between two different colored carts and baskets. What I mean by this, is one color would represent the people who are open to needing help and one color to those who do not want to be bothered. In an apparel store maybe, this would look more like different colored bags. I feel like bags would be the best fit for apparel stores because it makes it more convenient for customers to hold the items they want and most likely increases sales for the store because people are more likely to stock up since they do not have to use their own tw...

Issue: Employees in the United States within the service industry are pushy and violate personal space of individuals shopping within their store or place of work because the employee is wanting to close the sale. Who, What, Why: Who- 1. Individuals shopping for something specific 2. Individuals who choose to shop as a leisure and therapeutic activity 3. The store reputation and their sales What- 1. They are unable to easily walk in a store a go straight for what they need without interruption 2. They are unable to enjoy the activity of shopping 3. They will have a bad rap due to the customers talking amongst each other and their total sales will decrease because of it Why- 1, 2. Individuals walking into a store with a specific item or not cannot assume that the employee knows what they are there for 3. Stores do not see how they can be affecting their customer service reputation rather they think they are performing exceptionally in that aspect Pushing the boundaries of ...

Economic Opportunities 1.        Baby Boomers not retiring a)          I had heard the news broadcaster mention this one morning while listening to the local news and it intrigued me, so I googled it to learn more. When I googled it I found that not being able to retire or not choosing to retire is becoming more and more of a trend. b)       This information leads to an opportunity because tons of people are experiencing an unmet need. These people as young adults most likely dreamed of retiring early and spending their days golfing or laying out on the beach. The Great Recession occurred when they were young adults, hindering their goal of retiring at a “good” age. c)        The prototypical customer is people between the ages of 45 and 75. d)         This opportunity is probably difficult to exploit because it would require a...