8A- Solving The Problem
Problem:
Individuals who visit a specific store or place within the
service industry that are in need of a specific item or just wanting to browse
the new products, are faced with employees who hover over them and cause them
to be irritated and make the decision to no longer shop.
Solution:
I believe the best solution to this product is implementing systems
tailored to each store type. For example, in grocery stores customers would
have the option between two different colored carts and baskets. What I mean by
this, is one color would represent the people who are open to needing help and
one color to those who do not want to be bothered.
In an apparel store maybe, this would look more like different
colored bags. I feel like bags would be the best fit for apparel stores because
it makes it more convenient for customers to hold the items they want and most
likely increases sales for the store because people are more likely to stock up
since they do not have to use their own two hands.
I found that car
dealerships are one of the places where pushy employees are most prominent. I
feel the best system to implement here is a simple pin or sticker that can be
easily placed on a person’s shirt. Having this would allow the car sales experts
to distinguish which customers are more likely to purchase a car and which
customers are still browsing and need sometime to look on their own. While this
system can make it easy for the sales experts to distinguish between the
people, it will be beneficial for the customers because they will get what they
want regarding attention form the employees.
Additional Solution:
Instead of implementing different systems for each store
type because of convenience to the customer, I was thinking of implementing a
more general solution. This solution would be a buzzing device. This buzzing device
would allow customers to decide whenever they want or do not want help. For
example, pressing the button on the device would catch the attention of a Sales
Associate and they would be able to locate you. On the other hand, choosing to
not press the device would allow you to shop without any interruptions.
I am slightly unsure of this second idea, just because it
may be a pricier option compared to the first one. Please provide feedback
below, I am open to all opinions!
Hi Brianna,
ReplyDeleteIt was interesting hearing about your proposed solution to this opportunity. While I do think this may have some place in an apparel store, I'm not sure how much it holds true in a car dealership considering that the employees get paid commission to sell cars and to help customers. Otherwise, what is the point of there being car salesmen at car dealerships? I find this to be contradictory.
In addition, I'm curious as to how you could make money out of this, as I don't see any revenue streams. This may be something to keep in mind as you continue to flesh it out.
Hey Brianna, I really enjoyed reading this post! I feel in terms of the customer, it is a very great idea! I have ran into a lot of situations where I am annoyed from the workers and just want to be left alone! Many places do not offer this type of service so it would be a new market that could strive.
ReplyDeleteA suggestion I have is to think about it in the business perspective! They are not want to pay for a service to not annoy the customers. By talking to the customers, it causes there to be more of a likely chance they are going to buy something. For example, a car dealership does a great job doing this! They make you feel you want a car and make profit from it. Many transactions wouldn't happen if they didn't get the people who did not want to be annoyed get annoyed.
Hello Brianna. I like where your mind is going, and it is interesting to see you think outside the box to exploit this opportunity. However, certain occupations, like care salesmen, get paid based off of the sales they personally bring in, so it would be harder in this sort of environment. I like the buzzer idea, but like you said, that can tend to cost a little bit more than what companies hope for. Ultimately, I do not know which route would be better, but I am eager to see how you proceed with your opportunity.
ReplyDelete