26A- Celebrating Failure

1.       I failed in the beginning of the semester when I identified the wrong customer for my unmet need. I was so focused on the fact that pushy employees affect shoppers, that I choose the incorrect customer for the product. I had initially said that the shoppers would be my customer, but that made no sense because the system I want to implement is for stores and stores would have to purchase it therefore, stores are my customer.

2.       I learned that even though I am meeting an unmet need of someone else, I can still sell to the people that serve the customer who is experiencing the unmet need. I also realized that my system not only helps the shopper, but it helps the stores. My system well allows for more sales in the long run and it will cause less shoppers to walk out of a store “empty-handed.”

3.       I believe that failure is necessary for an individual to grow. Without failure, individuals would not be able to reflect on themselves and identify mistakes they have made. In addition, we would never learn from ourselves. Failing is important at times because it allows us to take a second to look back and learn. Learning will allow us to implement change and work to better ourselves. This class has allowed me to notice that it is okay to fail and have to take a step back. I learned through assignment in this class that failing happens often for entrepreneurs and it just fuels them to work harder to achieve what they want. I feel that I am more likely to take risks now because I know that if I fail at what I tried that I can continue to try.