18A- Create A Customer Avatar
Deanna Jones
Bath and Body
Works Store Manager
Deanna is a 32-year-old and married to a man named John. Her
and John have two children and a labradoodle. She says when she is not at the
store she manages, she is chauffeuring her children to their sports after
school. They have been playing soccer for two years. She hopes they play it
throughout elementary, middle, and high school.
Deanna drives a Ford Explorer because it is most convenient
and comfortable for her family. She mentioned most of her family does not live in
Gainesville, so having a comfy car for the family is important for road trips.
Deanna’s hobbies consist of finding new self-care routines
to follow, cleaning her house, shopping, and spending time with her family
outside. She also elaborated on the fact that she is always reading books and
articles on how to lead because she has many employees who look up to her in
her store.
Comparison:
My avatar and I are very similar in that we enjoy shopping,
spending quality family time, and being a leader. I originally came up with my
unmet need because it was very apparent to me since I shop often in stores.
Being that Deanna is a manager in a retail environment, it makes sense that she
would have a hobby in shopping. I think her and I have similarities because it
takes similar people to identify a problem for customers. I am very passionate
about leadership and have worked in a sales environment. Anyone in retail or
sales knows that the end goal is to always close a sale and because Deanna is a
store manager and I have been a sales associate, we have a lot of similarities.
Hi Brianna,
ReplyDeleteWell done with your avatar! I like how you really went into depth, talking about tiny little examples and intricacies. I can definitely tell that you spent a lot of time on this. I find it very neat how you have a lot in common with your avatar, as I found with mine that I was almost the exact opposite of it. This is definitely something that will aid you in developing your product (as you clearly see), but something that I will have to overcome with time. Keep up the great work!
Hi Brianna!
ReplyDeleteI really liked how detailed your avatar was, you really put some time into coming up with a believable customer model to use for targeted marketing and product sale. I think the similarities you listed with your customer avatar would be a great starting point for pitching your product, especially if you describe how your sales background led you to create your product to fill a need you saw daily.